This brand was born at rock bottom.
Not in a boardroom. Not in a marketing meeting. But in the middle of real shit. Divorce. Addiction. Jail. Depression.
Vertical Mindset was never meant to be just apparel. It’s a reminder. A mirror. A message to anyone who’s ever had to crawl out of their own rock bottom and make the decision to rise anyway.
I’ve made every mistake you can imagine. I’ve hurt people. I’ve hurt myself. I should’ve died in that crash. I should’ve folded after losing my marriage. But I didn’t. And every time I chose to grow instead of give up, that’s when Vertical Mindset was being born.
Growth > Comfort
This brand lives by a simple truth:
Growth doesn’t happen in comfort.
It happens when you’re broke, bruised, humbled, and still get up and try again.
It happens in the silence. In the gym at 5AM. In the therapy session. In the conversations you don’t want to have. In the moments where you say, “I won’t go back to who I was.”
That’s why I created this.
For people like you. People like me.
People who don’t fake strength. For people who earn it.
The Scar Series
Scars aren’t flaws. They’re proof.
Proof that we’ve healed.
Proof that we’ve survived.
Proof that we’ve changed.
The Scar Series is more than a drop. It’s a declaration.
That what broke us before, now builds us up.
The Climb Ahead
Vertical Mindset is for those who choose growth over ego.
Healing over hiding.
The climb over the quit.
So if you're still climbing. Physically. Emotionally. Mentally.
You're already part of this movement.
✦ Welcome to the climb.
✦ Welcome to Vertical Mindset.